Tuesday, 4 October 2011

Mac Workshop 2-Photoshop


Main focus is on colour, same as last week, however working in photoshop.
when working for print in photoshop, make sure the resolution is at 300 dpi.
Use higher than dpi, when scale is larrrge. 
The default colour mode of photoshop is RGB, as a result when you transfer a digital file over it will be RGB. 
RGB is an additive colour mode.
You can convert the image in photoshop by clicking on image then mode. 
Gamut means Range

photoshop prefers to work in RGB, as a result it maybe useful to design in RGB and transfer at the end to CMYK.


here you cam see the fill colour box, you can also add your CMYK and RGB colour specifics 

example of rgb green


This is the colour when converted to CMYK, results in a lot duller colour, as the initial green was clearly out of the CYMK range, this was the nearest principle colour. 

This is what we need to avoid when designing.

When transfering a an image its important to make sure when you convert it to CMYK at the end for print, the colours will  be in the gamut, you do this by: you can turn a gamut warning on through out the design process. to tell you if you are using colour outside the print range of colour. 


you can then go on image adjustment, and then play with hue saturation etc, to pull them back into the printable range of colours. 





The Replace colour process shown below is the most powerful of all the colour replacers, it allows you to select certain areas of the image to get them to a printable colour. 





the fuzziness allows you to selcet more of the image to alter. 



Your can also proof colours to alter the image, this converts it to how it will look when we convert it to CMYK. Using this will always allow you to see printable colours, so we will be working in RGB and get CMYK preview. 


Make sure Gamut is turned off. 

WE are now going to be looking at swatches and creating colours in photoshop. 


To get rid of all of the swatches in the swatch palette hold alt and scissors should come over and click bitch. 

The quickest way to add swatched, is to go back onto the colour picker, the process looks like this... be sure its in the cmyk colour mode. 




to create your foreground colour as a watch, just click on an empty area of the swatch box, and it adds it straight away. However is it in the printable range of colours?




THis is process is another way to obtain a swatch by going on colour libraries, more specific to to pantones, to get specific ones just type it in on the active colour library window. 
This is am effective way of adding spot colours.

How can we work with spot colours in photoshop and make them maintain the usefulness?


Setting up a image for a one colour print job.
first thing go to duo tones. 






You can change the tones etc, by pressing inthe box with the line across it. 



to use more than one ink change to duo tone 


Now you have two inks involved, you can apply each colours to certain areas of the image, by using the graphs. 






you can apply this process to quadtone, i am not going to lie.. its sexy. 

The second method is applying the spot colour based on a selection.
Look at the channels palette.
Main purpose of a channel is to hold how colour is stored with in an image. 
Channels can also store information about selections, so selecting part of an image..you can save hard selections in the channels palette, so you can re load the selection from the channels.








You can then also use any of the paint tolls in photoshop, to edit the spot colour channel.. think gradients, and eraser tool etc. paint etc. 






adding a new spot colour, without having anything highlighted, you can then add gradient, to created this kind of effect. either on a new spot colour layer, or on the first layer. 

USEFUL 






















Wednesday, 28 September 2011

Brand,Identity or Logo-Workshop 1

For the next stage of this task, we were asked to find a Brand, identify or logo to represent each of the nine answers to the questions. 

-National Identity-


This is clearly based around the identity of Britain, which is something that my chosen topic represents.

-Call Girls-


Example of a call girl company logo, there promotion are often left in phone boxes. 

-BT-


-Mobile Phones-


-Kate Moss- 


-The Pub Landlord- 


-Speed Dating- 

-Internet Chat rooms- 


-Twinings Breakfast Tea- 


















What is Good-Workshop 1 task

What makes it Good?

-National Identity- the only country in the world with a distinctive style of phone box, recognisable all over the world, as British. Technology and design that has stood the test of time, giving Britain identity.

Who would like it?

-Call Girls- call girls find the phone box good as it is an accessible place for them to advertise, as well as giving potential customers the necessary technology to book their services.

Who wouldn't like it?

- BT- British telecom are responsible for the running and maintenance of all of the UK phone boxes, however less of that a 1/3 of them are profitable, as a result they are starting to remove them from the streets.

What is it better than?

-Mobile phones- The phone box gives you a cheaper alternative to mobile phones, when calling internationally

If your good was a profession what would it be?

-The pub landlord- as a profession the phone box fits the bill, the ideology behind the pub is a very british thing, like the phone box the landlord gets spoken to a lot hearing peoples worries etc. The pub also has drunks pissing in the corner of it.

If your good was a celebrity who would it be?

-Kate Moss- If the phone box was a celebrity it would be kate moss, its design is beautiful, unique however people speak at it, no one listens to it, As well as having longevity. She is also the Rimmel face of London.

If your good was an event what would it be?

-Speed Dating- As an event the box would be speed dating, making reference to constant stream of conversation the phone has to listen to.  These conversations are all had with in time constraints, like the financial constraints of of the phone box.

If your good was a place?

-Internet Chat rooms- This again is all about communication, and not being able to see the person you  are speaking to, you could also reference sex chat rooms, making reference to the conversations had to call girls, spoken about earlier.

If your good was a product?

-Twinning Breakfast Tea- Something that is quintessentially British,   and carries connotations with communication, having tea is associated with conversation and gossip?