Original Food Packaging

The packaging is the main point of intrest for this breif, i want the packaging to be simple in design following the heavy typogrpahic layout.. using the strap line fresh unadulterated original food as the basis. the strong tone of voice need to be replicate through out all pieces of packaging no matter on size.

examples of packaging nets used for the original fast food packaging:

The nets used for the packaging of the original fast company were very simple, it was just a question of lining the type up with the arch of the net all the packaging played on the idea of fresh unadulterated, which again made the job easy. The alignment of the tet was best leaving space on the side and from the edge this enables room for error. 

here you can see the complete range of packaging for the orignal food company the success of the range is due to the replication of the identity across all forms of nets weather it be espresso cups or stew pots. The ethos of the brand is is represented in the packaging which another reason for its success. 

Further packaging development

Open publication - Free publishing - More cans


Here you can see an array of cans designed for the original fast food company.. i wanted the design to embody the same identity as the brown paper packaging.. but using there stereotypical colour dependant on flavour with the sam typographic style, using knockout. I think they successfully look like prat of the range. due to them following the same typographic style and thus embodying the brand identity.