the stationary for the latvian project will be used by the tourist board themselves and thus it needs to have a certain degree of formality.. as well as having the ability to be applied across promotion etc in the public eye.. the colour scheme of the stationary will be orange/amber like the biggest export of latvia of a country.
Business card development, shows how i am manipulating the logo to create and interesting identity... i will be using orange stock.. and then that leaves me the ability to play with the logo with a specific print process.. perhaps foiling..
again using manipulation to create and interesting image.. however i feeling that the most successful are the simplicity ones as this gives the impression of formality which is appropriate.
the back of the business will be a simple concise layout which allows the formality to be pushed forward in terms of tone of voice.
These are the two images i have decided to develop into greater detail when developing the rest of the stationary. simplicity is crucial to the success of the legibility and thus... increasing the familiarity to outsiders of the latvian brand. having a foil on this logo will make it stand out and create a stronger identity.
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