Complete Stationary Latvia

The complete stationary for latvia needs to appeal to both the corporate side of the brand and the potential tourist side.. the print process will allow me to do this..


Bus Card

Here you can see the development for the two logos i am going to develop as the stationary. i will then pick one to develop.. i am currently thinking the simplicity of the complete image in the corners will create a a consistent yet, visually interesting  outcome. especially if i decide to use foil on the logo. 

The typographic layout on the back of the business card is simplistic and easily readable. using the same pantone orange to highlight the website will add to the visually constancy of the stationary.  i will now look at developing a letter head. 

front of the letter head here i think creates a strong image.. would be nice to replicate this over the back of the the letter head.. which will be done in orange foil.. the type layout of the information follows the same kind od of layout as the bus card.. this will create a visual consistency. 

The back of the letter head again is more interesting with this application of the logo.

Complete set allows you to see how the the set would work next to eachother.. i have got the sizing wrong in the case of the the back of the letterhead. 

The visual strength of the this design is simplicity and i think it matches the correct tone of voice of the latvian tourist board.. keeping a constant layout of typography again to match the bus card. 

The back again is simple and this aplication will be much more reliant on the quality of print to be successful.. 

Complete set.. i like the way that this oppressive image would work across all the stationary.. would leave a strong brand identity image. I will continue to work both the the identities although i am moving towards preferring the the more simplistic of the two, especially for the corporate side of this brief. 

The two envelopes follow the same type layout.. i however i do think in this case the larger of the two logos creates a more visually interesting image... the type used through out the stationary is arial.. this gives the unbiased however corporate image i think the stationary needs.

aplicaation on a personalised cd case will help add to the corporate image of the brand.. 

folder again adds to the corporate image of the of the set. I have decided to use the the complete image as the promoting feature of the logo.. as i think there is more strength in its identity.. due to it being more recognisable as a whole image.. i will continue to develop the other logo however.. 

Promotional flyer.. that would be on the desk of some one working for the tourist board.. for people people to pick up.. the imagery are therefore the strongest aspect of the flyer.. the promotion of latvia as an adventures paradise is crucial in the success of the identity i am creating.. this is so due to its geographically diverse environment. the use of colour in these flyers will be crucial.. i like the way the logo could be applies as a kind of tag onto things.. 

FULL STATIONARY SET

here you can see the first of the stationary sets.. the orange allows you see how the orange card will work in creating a stronger identity.. adding to the familiarity of the brand to the potential tourist of latvia.. the colour also hold routes in the identity of the country, due to the export of amber. The type facing an orange highlight to web etc also adds to the strength of the visuals.. foiling the logo.. will also add to the strength of the identity.. how is this impracticable for a tourist board? The imagery on the promotion will also add to the the strength of the visuals when the photography staged is reached. 

Stationary 2

this is my chosen stationary to create.. due the visual constancy of the alliterating logos. Which strengths the familiarity of the brand as a whole.. it also adds a sense of legitimacy to the brand.. which can only have a positive effect on the tourist aspect of it. I will have to be carful to to move to far way from the USP of latvia that of being a geographically diverse place and therefore perfect for adventure holidays which is how i will promote it.  i will now make the stationary.. and focus on the print process i am going to add a foil to the logo on the orange card.. as well as being visually appealing this will help to identity the brand as well as playing of the strap line of redefining adventure.. the reference of the golf foil is in defining.. a gold is foil will give that definition.. and strength.. something that redefining suggests. 

Latvian Stationary

the stationary for the latvian project will be used by the tourist board themselves and thus it needs to have a certain degree of formality.. as well as having the ability to be applied across promotion etc in the public eye.. the colour scheme of the stationary will be orange/amber like the biggest export of latvia of a country.  

Business card development, shows how i am manipulating the logo to create and interesting identity... i will be using orange stock.. and then that leaves me the ability to play with the logo with a specific print process.. perhaps foiling.. 

again using manipulation to create and interesting image.. however i feeling that the most successful are the simplicity ones as this gives the impression of formality which is appropriate. 

the back of the business will be a simple concise layout which allows the formality to be pushed forward in terms of tone of voice. 

These are the two images i have decided to develop into greater detail when developing the rest of the stationary. simplicity is crucial to the success of the legibility and thus... increasing the familiarity to outsiders of the latvian brand. having a foil on this logo will make it stand out and create a stronger identity. 

Latvia Identity continued.

After the initial logo development i was un happy with the outcome. however very happy with the work towards the logo, as everything behind it had a meaning. Therefore i have decided to take the concept of the logo and see how i am going to apply it to the new identity of the latvian tourist board.

Development continued from the previous stage...

here you can see the new logo development for latvia, i have kept the shape of the coinage and the tree ring identity. Here you can see how the image is strong enough to be an identity by itself, however i think the type can be applied on the more corporate aspects of the identity, for example the stationary for the tourist board themselves.. either one of the above images are strong enough to be recognisable as the latvian identity. the typeface although relatively corporate is approachable and doesn't detract from the main point of the project which is to encourage british tourist to come to latvia. specifically those who are looking for an adventure based holiday. the colour scheme will develop from the idea behind the amber.. as this is Latvia's biggest export. 

Full logo. 

Leaves a corporate feel, which is appropriate for the tourist board.. as well as the typography with the slight serifs doing the same.. however it is how it is applied to print collateral etc that will determine the success of it on encouraging to feel latvia is a potential place to go and visit. 

TypeFactory identity.

The brief is based around creating a typographic museum with the purpose being, to get people who have no current knowledge of typography interested in it, with emphasis on youth.. under 18. However it must also be engaging enough for the parents to enjoy it as well as having enough interest for people with knowledge of typography to appreciate the idea behind the design.  The location of the museum is in somewhere of my choice. I have decided on the cube gallery in London.

With the target audience in mind, the ethos of museum is that of interaction, getting people interacting with everything within the museum, from the exhibits to the way finding, this will encourage interest. I particularly like the idea of people being able to move like building bricks the type with in the way finding or exhibits,creating an all round interactive experience.

With this is mind, the general theme for the identity I have started creating is that of deconstructive typography… and with the interaction of the visitors to the museum, it becoming a constructive piece of work..it is this deconstruction and construction that i think should be represented in the the identity of the logo. \

This brief i will have particular focus on the way finding of the museum as well as the general identity whilst looking at exhibit design. 

The Logo

I have decided to create my own typeface for this project, the typeface was simply be used for headers, however it will give the museum its own identity.. and i can really pushes forward the idea of construction deconstruction and thus interaction with in the museum. 

i will begin the process by taking a specific type face and altering to highlight it constructive qualities.. of the typeface.. i want to start by altering a typeface which is universal.. and commonly used, this will ad a certain degree of familiarity, i think is important in the legitimising the museum. I will begin with arial... i want to really give the feel of construction and taking inspiration from the most naive simplistic form of construction, that of children's building blocks.. and simple lines.

the lines with in the typeface are representative of a deconstructed grid system and will form the basis for my identity and will be preverlant through out.  

The legibility wasnt an issue when i begin creating the logo for the type factory. 

I wanted to create an identity that was representative of the ethos behind the museum.. that of customer interaction. therefore i want to create and identity which can change but will give the visual identity of the type factory. i will use the grid system to achieve this. 

The Logo. 

This demonstrates how the logo will change when seen over different mediums.. as explained this embodies the the interactivity of the ethos behind then brand. 

Initial Packaging Ideas.

I hope by now the concept behind the original fast food company will be clear, that of food in the style of how it used, to be, unadulterated and to the point..stripped back to the bare bones. It is this that i will try and emulate in the main body of this project, the packaging. The packaging should be representative of the stripped back to basic ideology, as well as embodying the organic nature of the products. The range of packaging will be large.. with both take away and eat in menus available. including drinks.. food.. bags and potentially a range of the original ingredients.


The carrier bags initial.

Open publication - Free publishing - More bag


from a design perspective i wanted to keep the hard hitting to the point typography. Obviously using the same typeface.. through out the identity. Simplicity is crucial into getting across the accurate representation of what the brand should portray. Here i have decided to use colours which represent simplicity over organic... although i think there is potential that using grey scale is to harsh... and has been done before.. thus i think i will begin to try and incorporate a more organic feel to the brand.. perhaps using the colour of the brown paper through out the brands packaging.. and tones that are contrived from that. In terms of the layout i wanted to simply make the hard hitting point.. i will now begin to develop a couple of these layouts.. and incorporate them on to a closer representation of what the final outcome will look like.

this is an initial idea that needs work, however i like the straight forward approach taken.. obviously the colour,  needs work, as well as the layout but it is a relatively to the point idea, that fits in with the ethos.. i will begin to develop this idea.    

here i have kept the same identity, however made it a lot smaller. which i think takes away from the what the original food company is trying to portray..although it does look slightly sleeker. the addition of colour is something i need to consider, due to the simplicity and bluntness of the work colour will be important in defining flavours or types of food.. whether i take an approach that involves florescence or stick to your stereotypical orgainc colour palette we will see in time.. i think for the time being i want to stay true to the organicity of the brand.. and then can highlight things where necessary with a vibrant colour. 

This is now beginning to take shape.. i like the bluntness in delivery.. and incorporating the strap line from before adds to the identity..from a colour perspective i think this organic style works well.. as well as keeping the desired bold approach. 

Here i have kept the same typographic layout, however turned it on its side. which i think makes the visuals slightly more appealing, and adds a certain interaction to the bag. I have also added.. the full logo in the bottom corner as well and "we deliver" and then the web site.. which will be a big part of the identity.  i will try and apply this effect over a range of packaging,. keeping the brown paper.. orginal..organic.. to the point.. through out. until.. i get to developing drinks.. will involve straight metal and glass. 

Coffee Mug Mock Ups.

Here i am going to apply the same principles as to the previous bag, using simply a tone of the bag as the base colour with a slight colour overlay..

Here you can see the coffee cups using the same principle of the previous bag, i like the way this seems to keep in contact with the organic theme. again using the simple bold typographic layout.. to which i think has been successful, i am now at the stage with this brief of creating printed mock ups and then i will be able to gage the success of this style.. i think the style i am currently digitally mocking up with relevant to what the brand image i have created of the original food company.. 

Current set.