Vending Machine

This is an interesting we came up with after the final crit, based around putting salad cream into office space, specifically cantine's. This will allow salad cream to be a constant in the work place and thus boost sales, perhaps the salad cream could be in sandwich size portions to reduce on cost for heinz. 

Final Publication Print mock

Images of the final publication mock up. The print allows you to see how the colour works. as well as the layout being clear and simplstic leaving the white space not to over bare the reader. The typeface used is consistent through out the project, however the heading hear have been kerned, to give a slightly different image to the final resolution. i like the way the colour is used to highlight the figures.  

The Chosen One

The chosen poster~!! this is the figure head poster for the campaign, we believe it best describes the concept in one image. The type used allows the reader to.. grasp the concept immediately as well as nailing down the tone of voice, severity yet humorous by the end. Obviously there is the product shot in the bottom right to avoid any confusing over what the product is. 
The colour used orange allows the type to stand out nicely. 
*** perhaps the product shot needs to be slightly bigger. 

Alternative Media

Developing Other means of concept portrayal is important in making the project believable to the consumers and to Heinz. The design of them follows that of the posters and keeps consistent with the variables i,e colour. The most interesting i think is the one directly above which feels very in vogue. 
We could include these as part as a promotional offer after purchasing a certain amount of salad cream of the web site. 

Environment Mock Ups

Here you can see some mock ups of some of the poster used for the campaign. Designed to be read in busy places to encourage people to find out more by going on line and discovering the campaign. the posters i believe are successful due to to the heavy type influence, which is high impact and will make people take notice.. 

Initial Mock Up of The Office Pack

Here you can see the intial mock ups for the office pack, which look like they work well as a set, however as pointed out in the crit!! look at the size of the first pen on the right. 

Icons For WebSite

Heres the development for the icons used on the website, we went for a simplistic option, which is underlined with the word that represents the icon. The colour scheme was neautral which helps then to stand out agains the greens used with in the website. 

As a whole i think they are accurate icons that demonstrate well there purpose of the icons and connecting page.