The chosen poster~!! this is the figure head poster for the campaign, we believe it best describes the concept in one image. The type used allows the reader to.. grasp the concept immediately as well as nailing down the tone of voice, severity yet humorous by the end. Obviously there is the product shot in the bottom right to avoid any confusing over what the product is.
The colour used orange allows the type to stand out nicely.
*** perhaps the product shot needs to be slightly bigger.
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