WayFinding

The way-finding part of this project is about creating a sense of familiarity to the new visitors of to the square mile, as a result of this it is important to keep with the same colour schemes of the identity that is starting to take shape.
The way finding will direct people around the the square mile direct them to and from landmarks dependant on the there choice of category with in the mile.


What is important is to start the way finding with designing a basic map of the mile that can be applied through out the section.. i will keep it simple and it will vary in colour dependant on the situation it is seen in.

This is the basic map i have created that can now be edited and coloured. Steelfish is now becoming the title typeface through out the project, due to its bold yet relevant style. 

WAYFINDING DEV

HERE is the initial development for the first piece of street way-finding, i want the map to be just about at head hight, and i want the structure to look relatively dominating in the enviroment. Getting the position of the logo was difficult however the lat one is about right. this can now be applied through out the categories. Steel fish is the typeface of choice due to consistency. 

Here you can see the complete wayfinding collection for the street based on colour, they will be directing you to to place of interest dependant of the category they represent. This is about getting fresh visitors to the square mile interacting with the environment as much as anything. Not to mention the colours are hard to ignore, resulting in people perhaps coming in to the building/restaurant out of intreat. 

Close ups of the maps and type face, the arrow is representative of the direction which one would need to travel, all though i have tried to keep it as square as possible, making reference to the square mile. red dot on the map is representative of where you are. 

As a collection.

This piece of way finding would been seen on a smaller scale, perhaps in a building-Museum. this is about directing you to convinaces. as a result icons were essestial. However i have still kept the same identity through out. 

I have tries to keep the icons as universal as possible without causing confusion.etc. the square arrows work in this case however i am not convinced if you were to put them into the environment, as they are limited on movement, in terms of looking good. 

Also considering public transport in and out of the square mile is important especially as most of london  dont drive in london. again a simple i con used. 

This gives an idea on size and scale of the signage, the aim was for everyone to be able to see the signage comfortably. 

Two examples of wall based way-finding, using the same principles but mocked up on the wall with in a car park, i especially like the top one. the use of colour really draws attention and makes the idenity incredibly distincitve.  Where as the bottom was just poor colour choice. 

Again this gives you a sense of scale for the wayfinding with in this project.