These are the initial concept boards from the first crit. The feedback was generally good, having done some good research around on the project i felt in a position to start, what was apparent however was that with the time constraints i needed to be careful with my time management and trying to do to much
What they said i would need to focus on is that creating the identity of every business with in the square mile under one logo to show unity with in the mile between all business.
Thus working from here to promote unity and the things going in with in the square mile.
The square mile is what i am going to re brand the city of london as this will enable the negative connotations that comes with the city not to be important.
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