These are examples of posters that would be used as promotion outside of the square mile, in greater london, focusing on the positives of the mile. for example advertising cultural events etc. It is especially important that these are mocked up in transport links, as 80% of the square miles inhabitance commute daily for work, so getting them to come back social would change the emphasis and persona that the mile has for purely business.
Open publication - Free publishing - More poster
The design of these posters i had to focus on imagery taken from what is going on or what is in the square mile. The typefaces are both relevant for the particular poster, ballet has a slightly seifed type which fits in with that of the logos.Where as the steelfish is used for the architecture one. i went for a simpltic approach while keeping the branding consistent through out the project with the square in the corner.
The design of these posters i had to focus on imagery taken from what is going on or what is in the square mile. The typefaces are both relevant for the particular poster, ballet has a slightly seifed type which fits in with that of the logos.Where as the steelfish is used for the architecture one. i went for a simpltic approach while keeping the branding consistent through out the project with the square in the corner.
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