Thursday, 24 May 2012

Applying the Logo-Bus Card


As i explained it is important to united the business in the Square mile under one identity dependant on there subcatergory:

Business
Culture
Cuisine
Architecture
Fashion.

These cover attractions and the main identity of the square mile.. this identity will create unity with in the mile that will make the square mile seem more aproachable to outsiders.
Below is business car mock ups of the logo applied.






Here you can see how the logo applies easily without taking away from the companies logo themselves something that is important. 






Below you can see examples of how the identity would look on letter heads.





Applying this to letterheads gives the identity more strength on how it can be applied perhaps through out stationary sets. The strongest of these letter head i believe to be the the later. I like the way the logo cover the top right corner and is incomplete until you look on the back of the page. i will continue this theme as the project develops. 



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