Ident 1

Ident 1 from sam edwards on Vimeo.

This is the first of my Idents, the purpose of these ten seconds is to inform the audience of the programme and also entice them into watching the programme. It is this i had in mind when designing my indents. The target audience of this is the typical BBC four watcher, who admittedly, is over the age of 25-45 taking from the normal demographic. However the negative connotations that come with north korea, i am hoping to attract to a wider audience. And it is this i had in mind when designing the idents.. i wanted to almost shocker the watcher into being intrigued by playing on things that they take for granted, and that are social expectable in the west.
I have focused on looking at human rights specifically what i used in the title sequence that of no freedom of religion and no freedom of speech.
The style in which i wanted to achieve this was simple black background.. which is in context of film four. I have used White next, with a red highlight on the no. this makes the audience engaged. with the use of colour. i have used a simple mask to create the movement with the brackets, i have used the brackets as it gives a sense of formality to the piece.. somewhat like a serifed typeface would. however i kept the type face in conjunction with that of the title sequence. to keep the constancy.
 I  think the simplicity of the animation adds to the effectiveness of the serious of the topic. i think this is a successful ident,purely because of its uncomplicated simple movement. using simple animation to highlight a serious fact. The track i have chosen to use is based around the censorship that north korea has on its media, which interlinks with the no freedom vibe going through the ident.
The logo i have used is identical to the bbc four one which adds a certain sense of formality to the piece. perhaps in the next ident i could advertise the channel and the programme more, as perhaps it is to small in this piece.
story boards.

Due to the short nature of the ten seconds, i has been very easy to keep on track with the story board process, in terms of time. and i have followed the plan i have set for myself through out this process. And i think it has resulted in a positive outcome, using the colour scheme and time stated.

The Key frames.

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These are they frames from the first ident, it allows you to see the movement in sequence effectively. i also thinks it lets you see the how the colour effect the legibility, with the red, darwing your eye. i think i left the end of the title sequence enough time to be read also. along with the timing of each sentance. i will continue to develop this simple, but what i think is effective means of encouraging people to watch the programme. shocking and simple.