Wednesday 12 December 2012
Module Evaluation
What skills have you
developed through this module and how effectively do you think you have applied
them?
During this module I feel I have began to develop a higher
understanding of typographic layout, especially with the original fast food
brief. In terms of effective application, I feel as if typographically I
improved as the module developed. Interface design is also something that I had
previously not attempted. The D&AD competition brief allowed me to develop an understanding of
interface layout and design, something that will become increasingly important
as the rest of third year and beyond develops. I also have began to develop a
greater understanding of the print process, something that before I was almost
intimidated by.I am far from being an expert, however I feel more comfortable
communicating with printers and understanding the different print options.
What approaches
to/methods of design production have you developed and how have they informed
your design development process.?
I feel I have developed a greater understanding of
photography and thus the importance of taking strong portfolio photos, this
adds a degree of legitimacy to your work. I also have realised the importance
of concept development at the early stages of project weather this be through
research driven briefs or not having a greater understanding of your subject
matter enables you to create more informed precise design. I now also put stock
choice as one the first design considerations, printing on the correct stock
can make or break the outcome of a project this is particularly obvious in my
Type factory brief.
What strengths can you
identify in your work and how have/will you capitalise on these?
I feel that the strengths in my work lie at the concept
stage, it is where I get the most reward out of the briefs I undertake, this is
something that I will continue to develop through out year. I also must
remember however, not to take to long over this stage in the design process. I
also feel I come up with a broad range of deliverables for most briefs, this
allows me to communicate my concept more effectively. I also think a strength of mine lies in
reinforcing a concept not necessarily through a range but through concept
development as the design process develops.
What weaknesses can
identify in your work and how will address these in the future?
There is not doubt that my self-evaluation is weak in the
form of the blog especially, it’s a case of improving my design process and
leaving time for the self-evaluation. Time management therefore can also be
seen a weakness and something that I need to improve on. I also think that I
could spent to much time over small details which leads to this poor time
management thus I need to learn to be more decisive in design.
Identify things that
you will do differently net time and what do you expect to gain from doing
these?
There are several things I would do differently asides time
management during the design process. This would result in me being able to
print earlier in the process therefore allowing more time for errors to be
adjusted.
I would spend less time at the concept development stage and
design earlier in the process which would allow me to come up with broader range of deliverable.
I would also constantly evaluate on blog as this would allow
me spend more time at the end of the module finalising design rather than
catching up blogging.
Attendance-5
Punctuallity-4
Motivation-4
Commitment-4
Quantity-3
Quality-4
Contribution-4
Tuesday 11 December 2012
Its nice that app design complete.
here you can see the complete app design for that its nice that brief. I have tried to stay as true to the brand its nice that as possible an i think i have managed to maintain the integrity of an already successful brand while taking existing concept from the websites and making them more interactive and accesable to a student body, that by word of mouth should promote the new fresh concepts behing the brand.
from a design perspective, there is no doubt that the brand is not always as the for front of the design, with the logo being ever present, through out each page, with each page following a similar layout, helps the brand recognition in that way. I wanted to push the idead of interactivity, and this is seen in the weekender text layout specifically.. each sections homepage is defined by a background colour.. which helps to define the navigation of the web site.
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