Saturday 12 February 2011

Project 100-Questionnaire

From the questionnaire i wanted to obtain a broad spectrum of information, looking at peoples favourite chocolates, peoples perceptions of the brand of chocolate they chose, the health(calories) the certain bar they chose, and colour they most associate with chocolate as a whole. This would allow me to have several different pieces of information about many different chocolates. I asked 100 people.

RESULTS


What is your favourite chocolate??
for the results of this question i only looked at chocolate that had more than three people out of a hundred  choosing it.These were:

  • Mars bars - 13
  • Cadburys dairy milk - 8
  • Galaxy - 8
  • Cadburys fruit and nut - 5
  • Kit-kat - 3
  • lindt - 4
  • Green and blacks - 3
  • Ferrero Roche - 3
  • Toblerone - 3

Looking at the calories in each one of these chocolates per 100 grams
  • Mars- 300, 280,350,500,2000,400,100,180,240,250,900,800
  • Cadburys dairy milk - 300,480,600,120,130,145,500,180
  • Galaxy - 320,430,700,210,280,320,610,300.
  • Cadburys fruit and nut - 410,500,320, 330,290
  • kit kat - 300,200,190
  • lindt - 480,450,600,370
  • Green and Blacks - 580,430,210
  • Forrero Roche - 210, 400,440
  • Toblerone - 400,450,380
The two words that were most commonly associated with the chocolates above from the questionnaire. 

  • Mars - common, classic
  • Cadburys dairy milk - leading brand, go to chocolate 
  • Galaxy - cheap class
  • kit-kat - quick, easy 
  • lindt- easter, christmas
  • Green and blacks - organic, expensive
  • Forrero Roche - present, classy
  • Toblerone - gift, unique 

Out of 100 people the 5 most common colours associate with chocolates were

  • Brown
  • Purple
  • Red 
  • Gold
  • Silver 
It was obvious that if you chose a cadbury bar, then you were more likely to pick purple as the colour you most associate with chocolate. 



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