To have a chance of wining this brief it is important to consider all aspects to present. Here you can the consideration for the bottle tags. which would give further information on the appeal and how the onlooker can effect the outcome of the appeal and thus the sale of salad cream. i believe the most successful designer here are the simplistic ones using figures this is due to as a consumer you are normally drawn to figures etc. Fugures that are designed to shock will also work better.
Staying true to the colour scheme again will obviously allow the tags to look more believable on the bottle.
Using bold to draw the eye to certain areas is also successful.
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