Facebook Group

This post is all about developing the promotional material of the heinz appeal as well as getting it to as many people as a possible over the target audience.

Creating a an online presence will allow the campaign to be seen by the masses as well as getting it message across. Using Facebook obviously does this exceptionally well. It is also a free sevices for the Heinz as a company, and being aware of these things will allow heinz to spend money on developing the concept across other medias. The Main poster for the campaign is seen on the first page below. This is really playing on the charity idea, and will be discussed at a later date.

The app is a simple design itself. The app is based on a phone version of the charity web page where people can donate-buy salad cream as well as keep up to date with charity facts a figures about the consumption of mayonnaise etc. The app would allow heinz to have a complete all round presence in almost every aspect of peoples lifes, which is important in boosting sales. Making the interaction interesting is crucial .