Tuesday, 24 April 2012
Labels For Bottles
To have a chance of wining this brief it is important to consider all aspects to present. Here you can the consideration for the bottle tags. which would give further information on the appeal and how the onlooker can effect the outcome of the appeal and thus the sale of salad cream. i believe the most successful designer here are the simplistic ones using figures this is due to as a consumer you are normally drawn to figures etc. Fugures that are designed to shock will also work better.
Staying true to the colour scheme again will obviously allow the tags to look more believable on the bottle.
Using bold to draw the eye to certain areas is also successful.
Facebook Group
This post is all about developing the promotional material of the heinz appeal as well as getting it to as many people as a possible over the target audience.
Creating a an online presence will allow the campaign to be seen by the masses as well as getting it message across. Using Facebook obviously does this exceptionally well. It is also a free sevices for the Heinz as a company, and being aware of these things will allow heinz to spend money on developing the concept across other medias. The Main poster for the campaign is seen on the first page below. This is really playing on the charity idea, and will be discussed at a later date.
The app is a simple design itself. The app is based on a phone version of the charity web page where people can donate-buy salad cream as well as keep up to date with charity facts a figures about the consumption of mayonnaise etc. The app would allow heinz to have a complete all round presence in almost every aspect of peoples lifes, which is important in boosting sales. Making the interaction interesting is crucial .
Creating a an online presence will allow the campaign to be seen by the masses as well as getting it message across. Using Facebook obviously does this exceptionally well. It is also a free sevices for the Heinz as a company, and being aware of these things will allow heinz to spend money on developing the concept across other medias. The Main poster for the campaign is seen on the first page below. This is really playing on the charity idea, and will be discussed at a later date.
The app is a simple design itself. The app is based on a phone version of the charity web page where people can donate-buy salad cream as well as keep up to date with charity facts a figures about the consumption of mayonnaise etc. The app would allow heinz to have a complete all round presence in almost every aspect of peoples lifes, which is important in boosting sales. Making the interaction interesting is crucial .
Publication Final Design
Open publication - Free publishing
Here you can see the the final publication.
With the addition of colour the on looker is drawn to the facts which are designed to interest. To encourage the reading of the publication.
The one column of text in the body, alternates in this from left aligned to right aligned. This gives the a more interesting layout as the publication develops to the onlooker.
The justified text works with the one column and gives a a cleaner finish the to the layout. It also wont deter the reader with a large bulk of text.
The publication fits in with the rest of the project tin terms of colour scheme and obviously subject. What now needs to fit in with the publication however is the rest of the office promotional pack going to fit in with the publication, orange now has to be the dominate colour in this pack.
*** is it important to suggest salad cream immediately on looking at the office pack? as orange may not necessarily.
Here you can see the the final publication.
With the addition of colour the on looker is drawn to the facts which are designed to interest. To encourage the reading of the publication.
The one column of text in the body, alternates in this from left aligned to right aligned. This gives the a more interesting layout as the publication develops to the onlooker.
The justified text works with the one column and gives a a cleaner finish the to the layout. It also wont deter the reader with a large bulk of text.
The publication fits in with the rest of the project tin terms of colour scheme and obviously subject. What now needs to fit in with the publication however is the rest of the office promotional pack going to fit in with the publication, orange now has to be the dominate colour in this pack.
*** is it important to suggest salad cream immediately on looking at the office pack? as orange may not necessarily.
Publication Development Stage 2
Open publication - Free publishing
Initially you can see the introduction of orange into the publication. This adds a more relevant salad cream approach to the publication.
You can see how the layout is also improved with the single column of text. It also allows us to leave a greater amount of white space which improves the over all image of the layout.
What i do think is better is the the headings, this immediately draws the eye, in the typeface we have used through out. We have reduced the kerning to the titles to give it a more condensed, eye catching image.
the about us section of the book i think is the one that works the best at the moment. However the we still need to introduce colour to the facts, which will make them more appealing.
Initially you can see the introduction of orange into the publication. This adds a more relevant salad cream approach to the publication.
You can see how the layout is also improved with the single column of text. It also allows us to leave a greater amount of white space which improves the over all image of the layout.
What i do think is better is the the headings, this immediately draws the eye, in the typeface we have used through out. We have reduced the kerning to the titles to give it a more condensed, eye catching image.
the about us section of the book i think is the one that works the best at the moment. However the we still need to introduce colour to the facts, which will make them more appealing.
Publication Development The Basic Layout
Open publication - Free publishing
Here you can see the initial concept for the publication for the heinz appeal which will come along side a promotional office. This will help the project reach a broader range of the target audience. That of the young professionals. Making these group aware of the campaign, will enable heinz to boost there sales.
The layout here based around two collums of texting, in the tone of voice of sympathy.. This plays on the charity idea more, However whilst drawing the readers in with the intial tone, once the reader continues they will quickly realise its a mock campaign. Which is playing on a brutally frank advertisign campaign. admitting that mayonnaise sells more units than salad cream. As a result this should at least convince people to try salad cream.
The layout itself is representative of this severity... with two columns, of text, however what we have discover here is that justified text with this column width is not working. As a result we develop on the type layout in the next stage.
Using facts and figures helps to put the point across, about the severity of inequality of heinz salad cream in terms of sale. What we do need however is some colour to highlight this.
Here you can see the initial concept for the publication for the heinz appeal which will come along side a promotional office. This will help the project reach a broader range of the target audience. That of the young professionals. Making these group aware of the campaign, will enable heinz to boost there sales.
The layout here based around two collums of texting, in the tone of voice of sympathy.. This plays on the charity idea more, However whilst drawing the readers in with the intial tone, once the reader continues they will quickly realise its a mock campaign. Which is playing on a brutally frank advertisign campaign. admitting that mayonnaise sells more units than salad cream. As a result this should at least convince people to try salad cream.
The layout itself is representative of this severity... with two columns, of text, however what we have discover here is that justified text with this column width is not working. As a result we develop on the type layout in the next stage.
Using facts and figures helps to put the point across, about the severity of inequality of heinz salad cream in terms of sale. What we do need however is some colour to highlight this.
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