What i wanted to achieve with picking the briefs for this porject, was homing in on my what i discovered during the summer break... that was having a passion and understanding for branding and identity. thus a vast majority of the briefs i have chosen focus in on this. I also wanted to leave the briefs quite open as this would give me the option to explore a vast range of outcomes and really push the boundaries of how far people interact with the brand(thinking big). i felt ISTD gave all these things, they also allow research heavy briefs which will broaden my knowledge of the subject matter.