Open publication - Free publishing - More development
Above is the development for the website created for the heinz appeal. We wanted a simplistic layout that represented the charity vibes running through out. Staying true to the colour scheme of heinz is criucial for the range to develop in the right way.
Looking through the issue document you can see how the website developed, from the home page to the complete donate page. Using relevant imagery creates a more interesting visual. the icons allow easily accesable usage of the website. These were design with simplicity in mind.
The donate page, again plays on the charity vibes, what appears as a donation page for the charity is really where people can buy salad cream online.
*** what we have proposed for the concept is that 10p of every bottle goes to people dealing with real inequalities.. this will add for the enthusiasm for heinz to except the proposal..
The typeface that has now become the stock one for the brief and is used here is helvetica, this is due to its universality. Using light and bold for body and heading text respectively.
No comments:
Post a Comment