Here you can see the initial stages of getting a digital presence in this brief which is important for gaining reality to the Heinz appeal. We have put a link of a mock up of a link to the appeals web page on the heinz web sight. Choosing green as the colour, which is consistent with the salad cream. Which again is important in making the porject believable, it also makes the link stand out on the heinz website. Using the ribbon as the inital image, gives the impression of charity, however i am not sure if it is a strong enough image to make people click just out of curiosity. It is something i will bring up with the group for discussion.
***The Idea of comparing heinz salad cream with mayonnaise, gives a blunt approach to the advertising of the porject. Boosting sales. Creating a humours approach to this will really add to the chances of sales being boosted by this campaign.
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