Initial Layouts for Type Based Heinz Posters.

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Here are some of the initial designs for typo only posters for the heinz brief, based around promoting salad cream. As a group we are looking at the concept of using mayonnaise as a charity case and thus promoting the sale of heinz salad cream.. and different approach.
At the start of this issue file there are some layouts which are incomplete, however the development designs to show as you go throu, too what i think begins to work with negative space well, thus highlighting the importance of the main body of text(hierarchy) i have also used opacity to do this as the ideas develop, as well as the appropriate colours for heinz salad cream. further individual analysis will continue at a later date...