Website development

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Above is the development for the website created for the heinz appeal.  We wanted a simplistic layout that represented the charity vibes running through out. Staying true to the colour scheme of heinz is criucial for the range to develop in the right way. 

Looking through the issue document you can see how the website developed,  from the home page to the complete donate page. Using relevant imagery creates a more interesting visual. the icons allow easily accesable usage of the website. These were design with simplicity in mind. 

The donate page, again plays on the charity vibes, what appears as a donation page for the charity is really where people can buy salad cream online. 

*** what we have proposed for the concept is that 10p of every bottle goes to people dealing with real inequalities.. this will add for the enthusiasm for heinz to except the proposal.. 

The typeface that has now become the stock one for the brief and is used here is helvetica, this is due to its universality. Using light and bold for body and heading text respectively. 

Link Of Website

Here you can see the initial stages of getting a digital presence in this brief which is important for gaining reality to the Heinz appeal. We have put a link of a  mock up of a link to the appeals web page on the heinz web sight. Choosing green as the colour, which is consistent with the salad cream. Which again is important in making the porject believable, it also makes the link stand out on the heinz website. Using the ribbon as the inital image, gives the impression of charity, however i am not sure if it is a strong enough image to make people click just out of curiosity. It is something i will bring up with the group for discussion.

***The Idea of comparing heinz salad cream with mayonnaise, gives a blunt approach to the advertising of the porject. Boosting sales. Creating a humours approach to this will really add to the chances of sales being boosted by this campaign.

Logo Development

Here you can see the initial stages of the logo development for the Heinz appeal. Using a universal typeface in my opinion is important here, this adds to the believability of the brand, as charities normally follow the same. The initial stages of this development begin to look a little like the american apparel clothing brand. As a result we decided to change and use a lighter typeface, this gives a more gentle image which we believe fits with identity we are trying to achieve that of universality. Ignoring the heinz typeface i think is crucial  to give the identity away from heinz itself and give the impression of the mock charity campaign. 

Further Development 

After the initial concept agreement and getting of the identity through the logo the next stage is to come up with some relevant imagery to easily portray the imagery. Playing on the charity ideology as well as keeping in humour in the tone of voice is essential for targeting the audience we are.. that of 18-25.  as a whole the imagery here is at the early stages of development. However you can begin to see how the idea would come to light.   

Charity Ribbon

The initial stages of the charity development, coming up with a charity ribbon, this will enable the concept to have more officially and make it believable. The colours are representative of the salad cream. We will try and stay as true to this colour scheme as possible as the brief develops. 

Concept Boards 1

Heinz Posters Chris

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This is a copy of chris intial poster ideas. 

Initial Layouts for Type Based Heinz Posters.

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Here are some of the initial designs for typo only posters for the heinz brief, based around promoting salad cream. As a group we are looking at the concept of using mayonnaise as a charity case and thus promoting the sale of heinz salad cream.. and different approach.
At the start of this issue file there are some layouts which are incomplete, however the development designs to show as you go throu, too what i think begins to work with negative space well, thus highlighting the importance of the main body of text(hierarchy) i have also used opacity to do this as the ideas develop, as well as the appropriate colours for heinz salad cream. further individual analysis will continue at a later date...

Choosing a Partner/Contract/Brief Analysis/1st, 2nd Crit.

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Open publication - Free publishing

Open publication - Free publishing

Open publication - Free publishing

Heinz Questionnaires

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These are some of the questionnaire we have made to get some primary research on heinz salad cream and the perception it has in the public eye and how it is used. We are in the process of asking a large cross section of the target market, these questionnaires were aimed at the 19-22 cross section however further research will be taken to get an accurate representation of the target market. in appropritate scenarios for example the 24-29 cross section we will have to send our questionnaires to offices etc.