The purpose of this work shop was to get us thinking laterally about our chosen concept, my concept being:
Good is... The red Telephone Box and the national identity it gives Britain.
Using this as our starting point we were then asked to develop thoughts around questions such as:
-What makes it good?
-Who would find it good?
-Who wouldn't find it good?
-What is it better than?
-If your good was a profession what would it be?
-If your good was a celebrity what would it be?
-If your good was a place where would it be?
-If your good was an event what would it be?
-If your good was a product what would it be?
These were my initial design sheets, we were asked to come up with 5 answers to each of the categories:
We were then asked to Choose one from each category that we thought was the most thought provoking and relevant to our chosen topic.
As a task we were asked to then develop our 9 topics, giving reasons why and then link either a brand, or identity or logo to each one....
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