Mail Shot Development

For this project we were given certain constraints, the size of the mail shot could only be 105mm by 160mm. With this in mind, i decided to take the stand point of persuading people to come to an event or protest against the pension reform. So i began creating strap lines for the event, that would perhaps encourage people to be active and protest.
Through development i then came up with the idea of persuading everyone to come to the event, wearing the same thing. so with in the mail shot would include t-shirt transfers, that are easily ironed on. This makes the mail shot itself interactive and may encourage people to attend and firstly not just throw away the mail shot as it arrived at there front door.

Reversed transfers( how the receiver would get them)