Leeds Research, 20 photos/facts opinions

Through out the photography process of this project, i tried to keep visual consistence, like all pictures being related to entrances and exits around leeds.

20 Facts/Stats/Words (all seconday)

Leeds is the second largest metropolitan district in the UK

extending 15 miles from east to west, and 13 miles from north to south. This      wide boundary contains some 562 square kilometres - of which two thirds is Green Belt - affording some of the most beautiful scenery in Yorkshire.

58,789,194

making it the third biggest city in the UK after London and Birmingham.

There are more females (369,570) than males (345,834) living in Leeds.

n 731 AD Bede’s “History of English Church and People” mentions Leeds Parish Church. Leeds was then called Loidis.

Natives of Leeds are known as Loiners.

Located in West yorkshire

Leeds is the cultural, financial and commercial heart of the West Yorkshire Urban Area,

population of 1.5 million

an economic area with Leeds at its core, had a population of 2.9 million

Leeds is the UK's largest centre for business, legal, and financial services outside London

In the 17th and 18th centuries Leeds became a major centre for the production and trading of wool.

The city is a major centre of higher education, being the seat of the internationally acclaimed University of Leeds as well as Leeds Metropolitan University and Leeds Trinity University College.

The student population has stimulated growth of the nightlife in the city and there are ample facilities for sporting and cultural activities, including classical and popular music festivals, and a varied collection of museums.

In 1801, 42% of the population of Leeds lived outside the township, in the wider borough.

At 53°47′59″N 1°32′57″W (53.799°, −1.549°), and 190 miles (310 km) north-northwest of central London, the central area of Leeds is located on the River Aire in a narrow section of the Aire Valley, which is in the eastern foothills of the Pennines.

The city centre lies at about 206 feet (63 m) above sea level

The centre of Leeds is part of a continuously built-up area extending to Pudsey, Bramley, Horsforth, Alwoodley, Seacroft, Middleton and Morley

Over 65% of the Leeds district is green belt land and the city centre is less than twenty miles (32 km) from the Yorkshire Dales National Park,

Leeds has a temperate climate, with four distinct seasons. As with most of the eastern counties of England, Leeds is a relatively dry city, with an average of 660 mm of rain falling annually, which is drier than New York City, Sydney and Rome. Snowfall can occur from November - April, but is most common from January - March. When snowfall does occur, it rarely sticks on the ground for more than a few days. An exception to this would be the snowfall of 2009-2010, where there were several prolonged spells of continuous snow cover, particularly in late December and early January. Hard frost in winter is common and can occur any time from October–April.

City of Leeds is the local government district covering Leeds and the local authority is Leeds City Council. The council is composed of 99 councillors, three for each of the city's wards.

Religion	Number of people *	% of Leeds population *
Christian	492,656	68.86
Buddhist	1,587	0.22
Hindu	4,183	0.58
Jewish	8,267	1.16
Muslim	21,394	2.99
Sikh	7,586	1.06
Other religions	1,530	0.21
No religion	120,139	16.79
Not stated	58,060	8.12

20 opinions on leeds ( all primary)

leeds is banging pal.

serious banter

leeds is a great place to live, which has a wide diversity in things to do.

leeds as a town has a large drug problem, and for that reason i was apprehensive about sending my son to university there.

the students support our economy,without them we would be being effected by the finical crises more.

there is a strong thespian influence in leeds.

Leeds is an academic centre of excellence

leeds united, are better than there man counter parts.

quickest taxis in england pal.

leeds is the bristol of the north

whats good about leeds…chips and gravy

Leeds has arguably one of the best clubbing scenes in the country packed into a compact metropolis that defies even the most discriminating clubber not to find something to take their fancy.

the city inn is the best place to stay in leeds.

You see, I love Leeds. Think it's a terrific city and sometimes Leeds folk don't always appreciate what they have, we tend to take it for granted a lot of the time, picking up on its shortcomings rather than seeing the good stuff we have here.

road congestion in leeds is something that the council should address.Hyde park is the best place for a student in leeds to live

the best pub in leeds is the hyde park pub.

newcastle is better than leeds.

Colour Theory, Investigation

For this part of colour theory, we have been asked to start an investigation exploring the effects of colour with in pieces of work and why the colour used makes them attractive or perhaps the opposite, unattractive.
Below you can see the objects used in the previous part of colour theory, and applying them to different backgrounds. This gives an idea as to what colour compliment which colour.

End Of Module Evaluation

What skill have you developed through this module and how effectively do you think you have applied them?

during the course of this module i have developed many skills, primarily perhaps, i have become much more aware of tone voice when trying to portray an appropriate message, in relation to the typeface used and layout. I think this was demonstrated most effectively on the last project of the module, the mail shot. As the tone of voice i was attempting to use was that of an informative nature. But persuading people to attend and event. The typeface i decided to use was high impact, and the important areas of the letter(where,when) were highlighted by use of colour. A use of colour is something that i have a higher degree of a preiciation for. Highlighting specific areas by the use of colour.
before this module started i also had no clue on how use illustrator, something now that i feel i can use at a basic level.

What approaches to/methods of research have you developed and how have they informed your design development processes?

Something that i have began to develop is my use of design sheets, on a bigger scale. Before my development was limited to sketch book work purely. the increase in size, has allowed me to track my development more effectively as my ideas develop. They have enabled me to pick more decisively the direction that i want to take with in a project.

What strengths can you identify in your work and how/will you capitalise on these?

The strength in my opinion, in my work lye in the development stage, i feel as if my ideas are strong, however when i have completed a projet i take a step back i feel there is so much morei could of done. this is most apparent in the french dinners ladies posters. As looking at propaganda let me to a good ides, however my technical abilities on photoshop ment that final outcome was not as strong as i would of hoped.

What weaknesses can you identify in your work and how will you adress them?

As explained earlier my weakness lye in showing what i want in a final outcome. i feel i am let down in my technical ability on photoshop etc? which means that i can not effectively portray my ideas, which i where i feel my strengths lye.

Identify five things that you will do differently next time and what do you expect to gain from these things?

1.blog more often, this will allow me to keep on top of work and more effectively manage my time.
2.Time management with in a project,  i feel as if i spend to much time on development and as a result rush my final piece, better time management will allow me to improve on my final outcome, which i my weakness at the moment.
3.have 100 percent attendane as this will also me to keep on top of work, and not miss anything important.
4. Public speaking need to e improved, need to learn to relax more, ans this will allow me to demonstrate my point more clearly.
5. illustrator skills, this will make my final pieces  better. as will feel competent.

1. attendance, 4
2. punctuality 4
3. motivation 3
4 quality off work produced 3
5.quantity of work produced 3
6.contribution to group 4.

The Mailing List

We were asked to produce a mailing list of ten people including the college. I narrowed my search down specifically to french celebrities. As the inclusion of the celebrities to the event to would perhaps encourage more people to stand up and attend the event. It would also add weight to the protest itself.

The Final Mail Shot

There had to be some link with the previous project throughout the two i have used the same type face and colour scheme, which has been effective in both projects. It attracts attention and is bold. 

Here you see the back of the envelope, it opens into a folder, holding the transfers.

You are immediately aware of the purpose of the letter and when and where you need to be to join the protest. The reason i lay it out like this is draw the attention of the reader, and encourage the opening of the letter. 

Here you see the letter opened, i designed instructions on the inner side of the envelope, this allows the on looker to be aware of what the con tense of the letter is and how to apply the transfer. 

Here you see what the final product would be for the receiver. 

It was my aim to get encourage people to the same place, to protest against the reform wearing the same thing. 

Mail Shot Development

For this project we were given certain constraints, the size of the mail shot could only be 105mm by 160mm. With this in mind, i decided to take the stand point of persuading people to come to an event or protest against the pension reform. So i began creating strap lines for the event, that would perhaps encourage people to be active and protest.
Through development i then came up with the idea of persuading everyone to come to the event, wearing the same thing. so with in the mail shot would include t-shirt transfers, that are easily ironed on. This makes the mail shot itself interactive and may encourage people to attend and firstly not just throw away the mail shot as it arrived at there front door.

Reversed transfers( how the receiver would get them)